| Ford’s sales were struggling during the 1960’s. Desperate for a change, Henry Ford II, the then chairman of Ford, hired a team of engineers, led by automotive legend Carroll Shelby and his British driver Ken Miles to design a Ford racing car capable of beating Ferrari in the world’ biggest race. The movie portrays how the team built a car to challenge Ferrari’s longtime dominance of the race. It was a move that changed Ford’s brand image and broke Ferrari’s stronghold on international racing arena. This fast-paced tale of innovation and grit is filled with key leadership lessons for budding entrepreneurs. |
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‘Ford v Ferrari’ topped the US box office as it grossed an estimated US$31 million over the opening weekend (November 15 - 17, 2019). A production of 20th Century Fox, the film gives the studio a much-needed box office win after its merger with Disney. Also, by having its name on the marquee, Ford will get an image boost. |
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